Selling Your Calgary Home
I’ll build a pricing and marketing plan around your timeline so you get the best price with as little hassle as possible. Start with a free valuation, see how I’ll market your home, and get a feel for what you’ll walk away with.
The Selling Process
1. Pricing Your Home
I look at recent sales in your community, walk through your home in person, and give you a price range in writing along with how I got there.
2. Prep & Staging
You’ll get a room-by-room list of what’s worth fixing, what to leave alone, and some easy staging tips. I’ll also have your home measured to the Residential Measurement Standard (RMS), which Alberta requires.
3. Marketing
Professional photos, a floor plan, exposure on the MLS® System and REALTOR.ca, and targeted social media ads to reach buyers in Calgary and beyond. The full plan is below.
4. Showings & Offers
I’ll book showings around your schedule, pass along buyer feedback after each one, and negotiate the price, conditions and possession date with your best interest in mind.
5. Closing
I keep track of every condition deadline, work with your lawyer and the buyer’s side, and keep you posted right up to possession day.
Marketing Plan
How I’ll Market Your Home
Every home I list gets the same full plan. I don’t save the good stuff for “premium” listings.
Professional photography
Your photos are the first showing your home gets, so they need to look great. Every listing gets a professional shoot.
Floor plan + RMS measurement
Accurate square footage measured to Alberta’s Residential Measurement Standard, plus a floor plan buyers can look over at home.
MLS® + REALTOR.ca
Your home goes on the MLS® System, which feeds REALTOR.ca and thousands of brokerage websites, mine included.
Targeted social ads
Facebook and Instagram ads aimed at people looking in your area and price range.
Showings and open houses
Private showings that work around your life, plus open houses when they make sense for your home. You’ll hear the feedback after every visit.
Weekly updates
A quick update every week on showings, feedback, online views, and whether the price still fits the market.
Seller Net Proceeds
What Will You Walk Away With?
Play with the numbers to get a rough idea of what you’ll walk away with after selling costs and paying off your mortgage.
A common structure in Calgary, shown as an example only. Commission is not set by any law or board; it’s negotiable and agreed in writing with the brokerage. GST applies to commission.
Seller FAQs
Questions Sellers Ask Me Most
I compare your home to similar ones that recently sold in your community, adjust for size, condition and upgrades, and then look at how much competition there is for your type of home right now. You’ll get a price range in writing, along with the sales I based it on.
Spring usually brings the most buyers, but it also brings the most listings to compete with. The best time really depends on your type of home, how much is for sale in your area, and your own plans. I’ll show you how your part of the market is moving right now.
Yes. Most people either buy with a condition on selling their current home, sell first and ask for a longer possession date, or use bridge financing from their lender. We’ll go with whatever fits your finances and how much risk you’re comfortable with.
Usually less than you’d think. Small repairs, touching up paint, clearing out clutter and a good deep clean almost always pay off. Big renovations often don’t. After I walk through your home, I’ll give you a short list of what’s worth doing first.
Buyers will usually want to see the condo documents (bylaws, financial statements, the reserve fund study and meeting minutes) along with an estoppel certificate. I’ll help you order them early so they don’t hold up your sale.
The big ones are the brokerage commission plus GST, your lawyer, and paying off your mortgage (plus any penalty). Commission is negotiable, and it’s spelled out in your written listing agreement. The calculator above will give you a rough idea.
Yes. Your tenants keep their rights, and in Alberta you have to give proper written notice before going in for showings. I’ll plan showings that respect your tenants and still show the home well.
Wondering What Your Home Is Worth?
Get a free valuation based on recent sales in your community, with no strings attached. Or book a 15-minute call and we’ll talk through your plans.